The status and role of the convention and exhibition industry are increasingly prominent. The convention and exhibition industry involves many industries such as industry, agriculture, commerce and trade, and plays an important role in structural adjustment, opening up markets, promoting consumption, strengthening cooperation and exchanges, expanding product exports, and promoting rapid, sustained and healthy economic development. It has shown its special status and role in urban construction, spiritual civilization construction, and harmonious society construction, and it has become increasingly apparent. Specifically reflected in:
First, it can produce a strong interactive win-win effect. The convention and exhibition industry can not only bring direct income such as venue rental fees and booth construction fees, but also promote or indirectly promote the development of many industries and directly create commerce, catering, accommodation, entertainment, transportation, communications, advertising, tourism, printing, real estate and other related income. It can not only gather popularity, but also promote the development of major industries, and have a significant impact and catalytic effect on the economic development and social progress of a city or region. According to relevant statistics, a good exhibition can have an economic pulling effect of 1: 9 or even higher.
Second, access to quality resources. The huge information flow, technology flow, commodity flow and talent flow of the convention and exhibition industry means that various industries are gaining comparative advantages in products, technology, production, marketing and other aspects in the wave of openness, optimizing the allocation of resources, and enhancing their overall competitiveness. The development of the convention and exhibition industry can continue to create "myths". The Boao (a small village in Hainan Province) effect is one of the most typical examples. After the completion of the International Conference Center in the village, Boao has attracted many conference organizers, attendees, and tourists from all over the world with its good ecology, humanities, and public security.
Third, to enhance the support. The development of various industries, especially in manufacturing and competitiveness to survive, need to collaborate related service industries, accelerate new industrialization, new rural construction, convention and exhibition industry can not do without the support and help. Where the exhibition is an extremely important service content, as a special service industry, exhibition economy can serve and enhance the radiation force and influence of the city for the surrounding area. So, the exhibition has a huge economic performance.
Fourth, increase employment opportunities. With the increase in recent years, the exhibition activities, exhibition design and construction not only provides jobs, but also stimulating and promoting employment.